A Comparison Guide to
Generative AI Tools
in 2024

Depuis 2023, la démocratisation de l’intelligence artificielle est en cours. Cette grande tendance touche tout particulièrement la sphère professionnelle et devrait bouleverser les manières de travailler. Les IA de génération de contenu devraient aider les salariés à se libérer de certaines tâches chronophages comme la gestion de leurs emails, la rédaction de comptes-rendus de réunion ou la création de présentations.

Vous souhaitez embrasser cette opportunité pour booster la productivité de vos équipes ? Dans cet article, Mozzaik vous propose un comparatif des IA génératives pour choisir le générateur de texte, le générateur d’images ou encore l’outil de génération de vidéos qu’il vous faut. Bonne lecture !

Text Generative AI: Comparaison

Text generators are AI-based tools that create original content (emails, text summaries, poems, translations, etc.) from a text or voice prompt, meaning a command formulated in natural (human) language. This type of software uses machine learning algorithms and natural language processing to generate responses from a database, or even data searched on the internet. There are already a significant number of generative text content creation software. Here is a quick comparison of the essential text generators:


ChatGPT is a conversational AI developed by the American company OpenAI. This text generation tool takes the form of a chatbot. It enables the production of quality textual content (emails, essays, songs, etc.) from a simple prompt. The quality of the responses depends on the quality of the queries made by the user. ChatGPT can fetch data from its database and directly from the internet. Finally, ChatGPT has the advantage of being available in both free and paid versions.


Gemini (formerly Bard) is the conversational agent developed by Google. Its functionalities are broadly similar to those of ChatGPT and other text generators. This language model has the advantage of being accessible in a free version. Additionally, this AI assistant can base its responses on available internet data and even offer multiple answers to allow users to choose the most relevant one.

Microsoft Copilot

Microsoft Copilot is the AI assistant developed by Microsoft. This technology is based on ChatGPT and integrated into the Microsoft 365 environment. This automatic language processing tool allows the creation of all types of textual content (emails, reports, task lists, etc.). Copilot is available in a free version but also on a paid subscription with advanced features. Copilot can search for information on the internet and indicate its sources. The major strength of Microsoft Copilot is its integration with Microsoft 365 suite software (Word, Excel, Outlook, PowerPoint, OneNote, Teams). This allows many use cases, such as the automatic generation of a report, summary, or task list during or after a Teams meeting.

Claude AI

Claude AI is an artificial intelligence assistant developed by the American company Anthropic. This alternative to ChatGPT and others allows the creation of all sorts of textual content and even the importation of documents for translation or summarization. One of Claude's main characteristics is its ethical orientation. This tool is based on constitutional AI, a technique that "shapes AI system outcomes according to a set of principles, aiming to create a helpful, harmless, and honest AI assistant." Like the other AI solutions presented in this comparison, Claude is available in a free version and a paid subscription. The main drawback of Claude? It is not yet accessible from France. To use it from France, you will need to use a VPN and locate yourself, for example, in the United States.

Mistral AI

Mistral AI, founded in 2023, is a French company that develops generative artificial intelligence models for various applications such as automated writing and creative content generation. Utilizing deep neural networks, they stand out for their commitment to transparency, ethics, and AI security, aiming to make these technologies accessible and beneficial to a wide range of users.

Our Recommendation for Text Generative AI

Integrated into the Microsoft 365 environment and therefore into Microsoft suite tools, Copilot seems to us to be the best artificial intelligence tool for companies with a Microsoft Digital Workplace. A cherry on top, the Copilot chatbot cites its sources, allowing users to verify the reliability of the information provided and avoid plagiarism.

Text generation AI

Comparison of Generative AI Integrated into the Digital Workplace

Generative AI integrated into the Digital Workplace boosts employee productivity and enhances the employee experience. With these ChatBots integrated into their intranet, employees can easily find HR information or submit leave requests by simply expressing their request via the Chat. Several solutions are available to companies looking to integrate a generative AI assistant into their Digital Workplace (DWP), including:

SmartBot AI by Mozzaik365

SmartBot is the new artificial intelligence tool integrated into your Microsoft Digital Workplace developed by Mozzaik. This tool, based on ChatGPT4, is a work assistant that offers a significant time-saving benefit to employees. With it, users can quickly find reliable information in their company's internal database and receive personalized responses. SmartBot also helps employees create content more easily through the generation, translation, formatting, and automatic summarization of contextualized texts. Additionally, SmartBot streamlines daily task management by sending meeting reminders to teammates, suggesting points to address during meetings, and generating meeting minutes. SmartBot has the major advantage of being 100% secure, using Azure's OpenAI service, ensuring that company data never leaves its digital workspace.

Microsoft Copilot for Microsoft 365

Microsoft Copilot is not just a text generator. It is a true AI Assistant integrated into your Microsoft Digital Workplace. The paid version of Microsoft Copilot allows users to leverage their Microsoft environment data to easily find internal information, create original content with a few clicks, quickly analyze large volumes of internal data, and generate solutions to complex problems. With the Microsoft Copilot Studio code editor, companies can even create a customized Copilot AI assistant to meet their specific needs (e.g., automating HR processes).

Duet AI for Google Workspace

Duet AI is the equivalent of Microsoft Copilot but in the Google Digital Workplace. This generative AI assistant is integrated into the Google Workspace environment. It uses Google Sheets data to offer users tailored solutions. Duet AI is integrated into the tools of the Google suite. It serves as an email drafting assistant in Gmail, an image generator in Slides, a text generator in Docs, a secretary (meeting note-taking, summary writing, etc.), and an interpreter in Meets (subtitle editing in multiple languages).

Generative AI Integrated into the Digital Workplace: Our Recommendation

The match between generative AIs integrated into digital work environments is very tight. Your choice should primarily be based on the AI integrated into the workspace you already use in your activities. Organizations with a Mozzaik or Microsoft 365 Digital Workplace can benefit from one of the most cost-effective AI solutions on the market while enjoying a 100% secure tool that guarantees a significant productivity boost for their employees.

Turn your intranet into a Digital Workplace

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Comparison of Image Generative AIs

An image generator is an AI-based program that uses a machine learning model to create original visual content. An image-generating AI can save time for marketing teams looking to illustrate their social media posts, creatives wanting to generate drafts with a few clicks, or consultants needing to make their presentations more engaging. There are numerous AI image generators. Here is a comparison of the four image-generating AIs that caught our interest:


Dall-E is the image-generating AI developed by OpenAI. This visual content creation tool allows the creation of quality illustrations in various styles from a simple text prompt. This image generator is available in both free and paid versions.


Midjourney is the image-generating AI developed by the American independent research lab of the same name. This image generator is hosted on the instant messaging app Discord. Midjourney is a very credible alternative to Dall-E. This visual content generation tool is suitable for creatives as it offers more control over the produced illustrations. The main drawback of Midjourney is that it is a paid solution, with a free trial available.

Magic Media in Canva

Magic Media is the image and video generation application integrated into the popular graphic design tool Canva. This solution allows the creation of illustrations in a wide variety of styles and formats. This AI-based visual content creation tool is accessible for free, though the number of uses is limited.

Bing Image Creator

Bing Image Creator is an image generator designed by Microsoft. Like the other image-generating AIs presented in this comparison, Bing Image Creator allows generating images from textual descriptions. This solution has the advantage of being free and easy to use. However, the downside is that the illustrations produced by this AI image generator are currently of somewhat lower quality compared to the alternatives mentioned above.

Image Generative AIs: Our Recommendation

The choice of the best image-generating AI depends on the intended use and the digital ecosystem in which you operate. Easy to use, Dall-E will suit those who want to obtain quality, but relatively basic illustrations. The most demanding creatives, on the other hand, will prefer Midjourney, which offers a higher degree of precision and control.

Example : AI-generated image

Comparison of Generative Video AIs

A video generator is a tool that uses an artificial intelligence model to produce video content through machine learning. Generative video AIs create various types of video images (animated images, realistic images, etc.) from a text prompt. These programs can be used to easily create educational videos, internal communications, or advertising content. Like other categories of generative AIs covered in this comparison, there is a wide range of generative video AIs. Here are the ones that caught our attention:


Synthesia is a content creation AI that generates animated videos with avatars from a text description. This video content generation tool can be used to create engaging and lively presentations, advertisements, or training videos. The more than 150 available avatars are customizable. Synthesia also offers video templates (customer case studies, training, tutorials, etc.) and allows users to "clone" their own voice. Access to this AI-based video creation platform is paid, but a free trial is offered.


Fliki is a video and audio content generator that creates video or audio clips from a text prompt, a text (blog article, tweet, script, etc.), a photo, a product page, or a PowerPoint presentation. This tool offers various editing options, allows the use of avatars, and can clone the user's voice to integrate it into the desired content. It can thus save time for content creators, marketing and communication teams, trainers, or consultants who want to enrich their campaigns or projects with video or audio supports. In terms of price, Fliki is available in both free and paid versions.


Like the alternatives mentioned earlier in this comparison, Elai is an AI-based video generator. This solution allows creating videos from a text, social media posts, a URL, an e-commerce store, templates, or even from a PowerPoint or PDF document. A library of avatars and a voice cloning feature are also offered, enabling the creation of engaging videos. Subscription to Elai is paid, but a free trial is available.

Generative Video AIs: Our Recommendation

The three generative video AIs included in this comparison offer significant advantages. Therefore, it is important to choose the tool that best fits your needs. With over 200 video templates and more than 130 languages available, Synthesia is probably the best solution for medium to large organizations looking to easily produce content for a wide internal or external audience.

Comparison of Generative Music AIs

Music AI generators are tools based on artificial intelligence and trained using machine learning algorithms. They allow the automated production of original musical compositions or songs from a text prompt or other information. This type of tool is used by composers, musicians, and artists. In a corporate setting, generative music AIs can be used by marketing and communication teams to create background tracks for advertisements or films intended for internal communication. To conclude our comparison of generative AIs, here are some of the most recognized music generation platforms:


Soundraw is an AI-based music generator that allows the creation of audio tracks simply by selecting a duration, genre, and mood. Soundraw also enables editing the tracks to achieve a personalized result. Moreover, the creations are royalty-free. In terms of pricing, the platform is available through a paid subscription as well as a free version.

Stable Audio

Stable Audio is a generative music AI that allows the creation of music tracks and sound effects from a textual description of the desired audio (genre, instruments, mood, emotions, etc.). This software is available in both free and paid versions, with the latter allowing commercial use of the tracks (podcasts, advertisements, social media videos, etc.).


Mubert is a high-quality, royalty-free music content generation tool. This program allows for the quick generation of music tracks from a text prompt or an image, by selecting various parameters (genre, duration, mood/emotions, activities, etc.). Mubert is available in a freemium version and a paid version to unlock all its features and enable commercial use of the created music tracks.

Generative Music AIs: Our Recommendation

To choose the best generative music AI, it is necessary to define your needs. For a company that wants to create a musical atmosphere in line with its brand image, it is crucial to opt for an easy-to-use AI. Soundraw and Mubert seem to be the most suitable solutions for this specific need.

Comparison of Generative AIs: Final Thoughts

The offer of generative AIs is already vast. This technology opens up many possibilities in terms of creating written, video, and audio content, as well as improving productivity and employee experience within the Digital Workplace. To fully benefit from this technology, it is necessary to start training now to, for example, gain a good understanding of prompts. At the organizational level, it is also important to structure your data to be able to implement AI tools that will allow you to exploit it and boost your performance.



Comparative Guide: Generative AIs

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