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An internal company newsletter is one of the most effective communication channels for conveying important information to employees. A well-designed digital newsletter allows for clear, structured, and targeted messages to be delivered directly to employees' inboxes. Thanks to this internal communication tool, organizations can strengthen employee productivity and engagement. Employees know what is expected of them, have all the necessary tools to smoothly navigate the company, can align themselves with its goals, and feel part of a collective. However, to be effective, an internal newsletter must be carefully crafted. In this article, Mozzaik reveals best practices and common mistakes to avoid in order to use the internal newsletter effectively in your company, with supporting examples and use cases.
The different types of internal company newsletters
An internal company newsletter can serve various purposes, such as aligning employees with the company’s strategic objectives or fostering collaborative work and cohesion between departments. Depending on the goal your organization wants to achieve, you can create different types of newsletters. Be careful not to combine all these newsletter formats into one or several publications, as this could lead to information overload and cause you to lose your readers.
HR Newsletter: share information on recruitment, benefits, internal events
An internal newsletter of the HR type distributes messages related to the company's HR processes, but also to the employees themselves. It helps improve the employee experience, the sense of belonging, and talent retention. Through this format, employees receive the HR information they need to progress confidently within the organization, such as:
- Internal job openings, mobility opportunities, and referral programs;
- Trainings, conferences, mentoring programs, and other educational resources available to them;
- Reminders on how to properly use their employee benefits (profit-sharing, health insurance, etc.);
- Guidance on understanding HR policies and processes (leave requests, remote work applications, payroll management, etc.).
To be engaging and bring employees together, an HR newsletter can also include more human-focused content, such as:
- Profiles of new hires with their photo, role, and a short biography;
- Quotes or brief interviews with internal experts or executives;
- Key figures such as employee satisfaction rates or the number of new hires;
- A presentation of a department or team within the company and its missions;
- Surveys or polls regarding HR policies and employee benefits, for example.
Need some inspiration? A successful HR newsletter might look like this:
Leadership Newsletter: communicating vision and strategy
An internal company newsletter dedicated to leadership messages helps align employees with the organization’s strategic objectives. With this type of newsletter, employees feel involved in their organization’s decision-making processes and understand the purpose of their roles. As a result, they are more engaged and productive at work, which enhances overall organizational performance. In practice, a Leadership newsletter can include various types of content:
- A message from the CEO or the Executive Committee outlining the vision and quarterly goals;
- An overview of financial results and key performance indicators such as customer satisfaction rates or conversion rates from prospects to customers;
- Presentations of major ongoing projects and strategic priorities (e.g., new product development, market expansion, etc.);
- Announcements about organizational changes, such as the acquisition of another company or a change in the company’s leadership;
- Spotlights on top-performing employees, successful teams, or projects with outstanding results.
In practice, a Leadership newsletter could look like this:
Team Newsletter: fostering cross-department collaboration
A Team newsletter aims to encourage cohesion and collaboration within and especially between teams and departments. The content it provides helps break down silos and prevents internal communication issues. Through it, readers understand how other teams operate, what their missions are, and what challenges they face. This type of newsletter may include sections dedicated to:
Ongoing projects, their progress, and the challenges faced by the featured team;
- Ongoing projects, their progress, and the challenges faced by the featured team;
- The processes and tools used by the team (work methodologies, software, etc.);
- Team testimonials on their successes and recent learnings;
- Collective feedback gathering through surveys on collaborative work methods, for example;
- Upcoming internal events (afterworks, team buildings, seminars).
Here is an example of a Team newsletter to inspire you:
Corporate Newsletter: sharing general company news
A Corporate digital newsletter allows you to share the company’s values, mission, and overall culture with employees. The goal: to strengthen the sense of belonging, give meaning to work, and ultimately improve employee engagement. To achieve this, the Corporate newsletter can include various categories of content:
- Communications about the organization’s partnerships and collaborations;
- Announcements regarding internal and external events (trade shows, conferences, webinars);
- Client case studies or testimonials highlighting successful and impactful projects;
- Press articles or resources featuring the company, its products, or its employees;
- Publications focused on CSR actions and the organization’s sustainability initiatives.
In concrete terms, a Corporate internal newsletter could look like this:
Training Newsletter: supporting skills development
An internal newsletter dedicated to training aims to help employees build their skills. It contributes to their professional growth, enhances the employee experience, and helps retain talent. Whether you're creating this type of newsletter or adding a learning section to your digital newsletter, you can include the following content:
- Presentations of new internal and external training courses offered to employees;
- Testimonials from employees who attended these sessions and what they gained;
- Sections explaining the key skills to acquire for the future;
- Announcements of workshops, webinars, and mentoring sessions relevant to your target audience;
- Lists of online training programs, certifications, or useful resources (podcasts, YouTube channels, media, studies, blogs, etc.).
A corporate internal newsletter focused on training might look like this: