How do you get employees to adopt the Digital Workplace?
The recipes for a digital workplace to be adopted by its future users are now well known to experts. They can be summarized in a few points:
- A common environment for all communication tools, collaborations and applications;
- A platform adapted to the real needs of the company;
- Optimal user experience and advanced design;
- Personalized content;
- Multilingual support ;
- Business tools fully integrated into the environment.
In the 2021 edition of its Digital Workplace barometer, the consulting firm Julhiet Sterwen highlights the role of digital in the Covid crisis. In particular, it points to its importance in hybrid work, a work organization that is set to continue. Indeed, 60% of the employees surveyed believe that digital has a positive role for themselves and 64% attribute a positive role to it for their company. The notion that stands out the most is the ability of digital to empower employees (77% of managers surveyed). The digital workplace must therefore be designed with autonomy in mind and a teleworking employee must be able to adapt his or her working environment independently. What is now called the WX (Workplace experience) appears to be a major competitive challenge for all companies in 2022. A study by the MIT Center for Information has demonstrated the direct correlation between the quality of the employee experience and the company's ability to innovate, customer satisfaction (NPS) and the company's profitability.
5 rules to facilitate employee adoption of the Digital Workplace
1. Putting the user at the center of the project
This concerns both the functional aspect and the content that will be presented to each employee: all the content must correspond to their real needs. It is important to ensure that they have access to "corporate" content but also to targeted information concerning their sector of activity, their job or even their work group. Unlike the static intranets of the 2000s, personalization and constant renewal of content build user loyalty and keep them engaged. This lesson learned from e-commerce sites and video platforms applies equally to content delivered in a Digital Workplace.
2. Make the user autonomous
As we have seen, the content presented to the user is delivered by profile (or persona) and personalized according to their business needs. But the most important thing is that the user is able to personalize his experience.
After the change management phase and a rapid introduction to the environment, the employee will use all the tools at his disposal, but also adapt the environment to his own uses. The ergonomics of the Digital Workplace allow the user to be partly autonomous in terms of personalizing their environment. He can rearrange his screen himself to place content sources and tools as he sees fit. Since they retain control over the organization of their screen, they can highlight the content and functional blocks that are most useful to them on a daily basis. However, his company should retain the option of making some (or all) of the blocks mandatory on the screen.